Replay: Why Every Business Needs a Location Data Strategy
Technology and data are growth drivers for every major company today — from Disney to Domino’s. Data is key to smart decision-making, and not just about marketing and media. Location data has become a...
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Replay: How Voice Search is Unraveling Content Marketing as We Know It
During a recent LSA webinar, Collin Holmes from Chatmeter discussed the rapid adoption of voice search and its different aspects, as well as how it’s changing the landscape of content marketing. Voice...
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Marketing Industry Makes Up Majority of Inc. 5000 Fastest-Growing
Last week, Inc. released its annual Inc. 5000 list, which boasts the fastest-growing, independently-held, private companies in the US. For the second year in a row, the “Advertising & Marketing”...
View ArticleReplay: How to Stop Worrying about Local Listings & Focus on the Customer...
Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other...
View ArticleGoogle+ Nears the End Making Social a Feature Not a Platform for Google
Google has announced that the consumer version of Google+ will no longer be available August 2019. The decision follows a security issue related to the Google+ APIs where profile data was available to...
View ArticlePlatforms Expand Reseller & Self-Serve Offerings for More Monetization
Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies are expanding agency and other reseller relationships...
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Localogy: LSA’s Final 2018 Event Happening Today in Seattle
Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing tactics, and related topics. It’s intended for digital agencies and in-house...
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Report: 70 Predictions for 2019 from Local Marketing Experts
Predictions, what are they good for? For one thing, they’re an interesting way to peer into the collective mind of the industry at a moment in time. What are people seeing or thinking will matter? What...
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Build Your Skills: Instagram Location Targeting for Local Marketers
When Instagram first launched in 2010, many marketers were just starting to understand the power of social media: testing the waters with Facebook pages and sending those first tentative tweets. But...
View ArticleYell Touts New CEO Claire Miles’ Tech and Transformation Background
Hibu Group has named Claire Miles as the new CEO of Yell, the UK division that recently closed the books on print Yellow Pages in order to become a fully digital enterprise. Miles is currently Managing...
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