Moz Uses Data Science to Surface Local Search Insights
Backed by industry-leading data, comprehensive reporting, and the largest community of SEOs on the planet, Moz builds tools that help online marketers easily see their data, keep ahead of the...
View ArticleCase Studies Show Impact of CRM Tech Solutions
Last week, Agendize gave us a look into the world of customer relationship management (CRM) technology and answered two main questions: 1. What tools currently exist?; and 2. What impact do they...
View ArticleLSA Members in the News: Agendize, Moz, UpSnap, Moasis, ReachLocal, YP, Yahoo
Here is a roundup of news summaries featuring news or announcements related to LSA members. If you’re an LSA member and want to be featured in coming editions of this post, email us with a link to your...
View ArticleAgendize: CRM, Automation and Website Customer Engagement Tools
Founded in 2003, Agendize is a SaaS-based customer engagement platform that features all the call-to-actions a business needs to connect with consumers online. The suite offers an integrated customer...
View ArticleGoodzer Helps Local Businesses Reach Millions of Customers
Goodzer serves millions of local businesses – from large to small – that want to enhance their local presence and reach local consumers. Using its unprecedented technology and automated marketing...
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Another Great LSA Think Tank Event
Last night in San Francisco, LSA hosted another Think Tank dinner. These are informal quarterly gatherings of people in the local media industry for networking, discussion and fun. Invitations are...
View ArticleeeGeo: Maps Becoming an Interface Layer to Real World
eeGeo‘s 3D mapping platform seeks to make mobile applications engaging. Based on a video game technology, the company’s maps have been used by companies such as Samsung and NTT Docomo. To learn more,...
View ArticleYP CEO Discusses Decision to Separate Digital & Print Businesses
This week YP announced plans to separate its digital advertising and print directory businesses into two independently operated companies: YP and the newly formed Print Media LLC. Given the many...
View ArticleWebinar: The Benefits of Do-It-For-Me Digital Solutions
Please join LSA and Beyond Private Label (BPL) for an exclusive webinar presentation next Thursday, July 9 from 2:00 pm – 3:00 pm ET. The do-it-for-me (DIFM) revolution is upon us. During this webinar...
View ArticleHow White-Labeling is ‘Do-It-For-Me’ Option for Media Companies
According to research by BIA/Kelsey (above), around 50% of SMBs prefer do-it-for-me (DIFM) and do-it-with-me (DIWM) service models when it comes to their digital marketing efforts. As the data...
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Bing Rolls Out Native Ads with Search Intent
Last week, Bing launched the beta version of Bing Native Ads, available for placement on Microsoft’s online portal MSN. The native ads are available on the same platform as Bing Ads and use the same...
View ArticleExploring Video’s Impact on SMBs: Q&A with Brian Russell of MDS
Nearly 75% of all internet traffic will be video by 2017, according to Cisco, and most of that will be viewed on mobile devices by 2018. Billions of dollars are shifting, as online video becomes one of...
View ArticleIndoor Location: Combatting the Billions Lost in Retail Walk-Out Sales
With an estimated $608 billion lost in retail walk-out sales in 2014, retailers are utilizing technology to help encourage customer loyalty and engagement and facilitate sales. Driven by the mobile...
View ArticleWebinar: The New Mobile Rules for Search and Social
Please join the Local Search Association (LSA) and DialogTech for an exclusive webinar presentation next Thursday, August 27 from 2:00 pm – 3:00 pm ET. Over 50% of digital advertising will be mobile in...
View ArticleUrgent.ly: Roadside Assistance in the Mobile, On-Demand World
Urgent.ly provides on-demand roadside assistance to many thousands of customers. Customers access the Urgent.ly service through a number of avenues: iOS and Android applications, HTML5 Web app, SMS...
View ArticleHow Mobile Usage is Impacting Digital Marketing
In Q3 last year, the US daily average of time spent on mobile devices was greater than that of TV (Flurry Analytics). And with 92% of all mobile phones expected to be smartphones in 2017 (BIA/Kelsey),...
View ArticleWebinar: Ad Testing, Ad Testing, 1, 2, 3 – Why & How to Test Your Ads
Please join the Local Search Association (LSA) and Yahoo for an exclusive webinar presentation next Thursday, September 10 from 2:00 pm – 3:00 pm ET. In the online ad world, performance is king. In...
View Article7 Steps for Effective A/B Ad Testing
An often overlooked aspect of ad optimization, A/B testing is a way of comparing two versions of the same ad to gauge their performance. One of the biggest reasons testing is so important, especially...
View ArticleHow Avvo Built a Local Online Marketplace for Legal Services
Founded in 2007 by Mark Britton, Avvo set out to make legal easier by offering consumers clear and complete information about legal issues and lawyers in their area qualified to help. Avvo currently...
View ArticleWebinar: Top Questions We Hear From SMBs
Please join the Local Search Association (LSA) and Marquette Group for an exclusive webinar presentation next Thursday, October 8 from 2:00 pm – 3:00 pm ET. As the local economy continues to improve...
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