Convergent Mobile Wants to Build Advertiser, Consumer Efficiency through Mobile
Convergent Mobile offers enterprise level mobile-based solutions that any corporate client, franchise group or ad agency can utilize. Solutions offered include: a centralized distribution tool for...
View Article5 Common SMB Marketing Questions & Concerns
As the local economy continues to improve and Internet usage keeps climbing, digital marketing for SMBs has become a necessity. However, ad and media sales reps are being challenged by a misalignment...
View ArticleWebinar: Bringing Website Personalization to Small Businesses
Please join the Local Search Association (LSA) and Duda for an exclusive webinar presentation next Thursday, October 22 from 2:00 pm – 3:00 pm ET. It’s common knowledge that the more relevant a website...
View ArticleUsing Data to Help SMBs Deliver Relevant Website Experiences
A recent study from Gigya found that each day about 30% of consumers receive between one and three irrelevant marketing messages. While the website has traditionally been seen as a more static venue to...
View ArticleTo Overcome Customer Amnesia, Brandify Promotes Concept of “Chief Location...
Location-based marketing has long been misunderstood by brands. In addition, departmental silos within enterprises keep national-local brands from seeing the full location picture. That’s according to...
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Mobile Devices “More Important” than PC in Shopping Research — Report
Mobile platform xAd has released its 2015 “Mobile Path to Purchase” report (registration required). The report reflects how consumers are interacting with mobile devices as they research and shop for...
View ArticleWebinar: Unified Reporting – Taming Data Overload with Integrated Analytics
Please join the Local Search Association (LSA) and TapClicks for an exclusive webinar presentation next Tuesday, November 24 from 2:00 pm – 3:00 pm ET. As local media marketing has shifted towards...
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Goodzer Adds Facebook to its “Service Menu” Distribution Network
Local marketing automation platform Goodzer has expanded its syndication of “service menus” to include Facebook. Service menus is Goodzer’s term for a list of merchant products and services. Goodzer...
View ArticleMarketers Overwhelmed by Influx of Digital Marketing Data
As businesses follow consumer audiences to the various digital outlets they use, understanding how or if these marketing efforts are impacting purchases is a major challenge faced by businesses big and...
View ArticleMobile Retargeting: Reaching People at the Right Time and Place
We are constantly digitally connected. In fact, the average person spends over three hours a day using their smartphone. Even though mobile device activity now outweighs desktop or laptop use, the key...
View ArticleAll-Star Judging Panel for 2016 Ad-to-Action Awards
We are now accepting entries for the 2016 Ad-to-Action Awards which seeks to showcase new ideas, stimulate thinking and celebrate the best location-based marketing and commerce offerings that drive...
View ArticleYelp COO Donaker, Google Executives Thota and Wood Added to LSA16 Agenda
Less than two months out, we are quickly approaching the 2016 Local Search Association Conference in San Francisco, March 7-9. The agenda is taking shape nicely and we’re adding speakers daily. Updates...
View ArticleYahoo, U-Haul, HomeAdvisor, Moz and 40 Others Join LSA in 2015
We had another great year diversifying LSA Membership and brought some great companies under the LSA umbrella. In total, we welcomed 44 members to the Association, a slight improvement on the 41 from...
View ArticleData: 63% Complete a Local Search Within 1 Hour
A new YP survey found that most search tasks were initiated and completed by respondents relatively quickly — most in under an hour. According to the report 63% completed a local search within one...
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ReachLocal Updates Sales Approach, Seeing Positive Results
This past week, our Board of Directors kicked off the New Year by approving LSA’s 2016 goals at the offices of ReachLocal in Plano, Texas (below). One of our goals is to continue the success we’ve had...
View ArticleMobile: Ready – Or Not? (Free Report)
Today Local Search Association (LSA) and BuzzBoard are releasing a new, free report titled, “Mobile: Ready – or Not?” The report explores the state of mobile-readiness in the small business market...
View ArticleViXR Uses Augmented Reality to Enhance SMB Apps
According to Nexref Technologies, the augmented reality space is on fire and projected to be a $90 Billion industry within the next 5 years. ViXR is the company’s augmented reality product suite which...
View ArticleLSA Expands SMB Educational Outreach with New MarketingBitz Site
This past Sunday LSA completed its fifth LSA digital marketing bootcamp for small business in Austin, Texas. In many ways the show was the best one so far. It featured the largest attendance to date...
View ArticleNew Telmetrics CEO Andrew Osmak Wants to Take Call Tracking to SMBs
Telmetrics has a new CEO named Andrew Osmak. Osmak was most recently an investor. He has also worked in US and Canadian startups and traditional media. Perhaps his most high-profile consumer startup...
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Mapquest Shows Importance of Culture, Employee Engagement to Competitive...
There were lots of great sessions at LSA16. It would be extremely difficult to say one was best or pick a favorite. However if someone held a metaphorical gun to my head, I’d have to say the discussion...
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