The Benefits of Marketing Automation (When Done Right)
The promise of marketing automation is more timely, relevant, targeted, personalized and overall effective marketing communications. However, many aren’t happy with the performance they are seeing from...
View ArticleBrandify CEO Manish Patel Joins LSA Board of Directors
At the LSA16 conference in San Francisco, and in our press release on Tuesday, we announced that Manish Patel, CEO of Brandify, has joined the LSA Board of Directors. I am very excited to have Manish...
View ArticleYP Integrates BBB Data from 1.3M Local Businesses
Yesterday YP announced that they have integrated Better Business Bureau (BBB) ratings within business listings on yp.com and the YP App. The ratings will only be shown for businesses rated “A” or “A+”...
View ArticleMember-Only Webinar: Key Trends & Q1 Metrics from the Localsphere
Tomorrow at 11 Pacific/2 Eastern I’ll present our first members-only webinar. I’ve rounded up some key data points and will also be discussing important developments from the first quarter of 2016....
View ArticleReport: YP One of the Potential Bidders for Yahoo
In the event you didn’t already know, Yahoo is for sale. Despite its revenue-growth challenges, which will be on display today as the company releases Q1 earnings, Yahoo remains one of the internet’s...
View ArticleNew LSA Programs & Services Designed to Meet Needs of Independent Agencies
The local marketing and advertising space is made up of several major groups: advertisers (enterprises and SMBs), publishers (print and digital), technology providers and agencies. Beyond our legacy...
View ArticleAdvice Local Builds Niche, Vertical Specific Listings Management Product
Late last week Advice Local launched a new listing management product called Local Verticals. The product looks to help doctors, lawyers, accountants, financial advisors, home service providers and...
View ArticleHow Web Design Can Help Local Businesses Convert Customers
Small and local businesses are at risk of falling behind in the race for digital customers. With 32% of the SMBs without a website believing a website is irrelevant to their business, what’s needed is...
View ArticleLocal Search Marketing Truths and Trends You Need to Know
Today’s consumers are “search-a-holics,” but their search behaviors aren’t one-size-fits-all. According to a research study conducted by IDC, thirty-six percent of local searchers start their journey...
View ArticleWebinar: Online to Offline Simplified – Measuring Real World ROI
Please join the Local Search Association (LSA) and SweetIQ for an exclusive webinar presentation next Thursday, May 26 from 2:00 pm – 3:00 pm ET. Online to offline attribution is a critical, even...
View ArticleSimplifying the Online-to-Offline Conversion Funnel
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The biggest challenge is that some of these methods...
View ArticleWebinar: Beyond Rankings – How to Measure Success in Local Search
Please join the Local Search Association (LSA) and Moz for an exclusive webinar presentation Thursday, June 16 from 2:00 pm – 3:00 pm ET. Most local search marketers use visibility in search results as...
View ArticleMarketPlace Discovery: A New Real-Time Foot Traffic Tool from xAd
Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other restaurants and stores do visitors of Subway go? Where exactly do...
View ArticleMoz Webinar Replay: How to Measure Success in Local Search
Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored the broader set of metrics and...
View ArticleWhat Local Marketers Must Know About the New Google AdWords (Webinar 7/7/16)
Please join the Local Search Association (LSA) and Acquisio for an exclusive webinar presentation Thursday, July 7 from 2:00 pm – 3:00 pm ET. From the elimination of the right rail to device-specific...
View ArticleGannett Buys ReachLocal for $156M to Boost Digital Marketing Services
Earlier this afternoon it was announced that newspaper publisher Gannett has acquired digital marketing firm ReachLocal for $156 million. It makes sense for Gannett as the company moves more...
View ArticleLocation Rising: LSA at the Center of a Dynamic Industry
Location based marketing is dynamic, complex, exciting and most importantly effective. From the small business market, representing more than 90% of US businesses, to national brands with local stores...
View ArticleReplay: What Local Marketers Must Know About the New Google AdWords
Sparked by Google’s elimination of the right rail (above), an Acquisio and LSA webinar last week discussed a variety of new initiatives coming from Google. Specifically, the webinar looked at how these...
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Moz Local Improves Ability to Delete Duplicate Local Listings at Source
Local search marketers have been grappling with the problem of duplicate and inaccurate business listings for years now. A number of local SEO and presence management providers have solutions that deal...
View ArticleA Different Take on hibu & Yellow Pages: Response to WSJ Article
On Friday the Wall Street Journal published an article that broadly characterized local search and directory company hibu and the yellow pages industry more generally as a group of “multibillion-dollar...
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