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Google My Business Update Lets Users Compare Direct vs. Discovery Traffic
According to Google, 82% of consumers use search engines to find information about local businesses. In an effort to help businesses understand how consumers conduct these searches, Google announced...
View ArticleZenreach Using Wi-Fi, Location & POS to Automate Marketing & Track Store Visits
Local marketers have realized that measuring digital marketing performance isn’t as simple as counting clicks. However, many still struggle with attribution. A number of businesses have emerged to...
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Gray, Heartland TV Now Leading with Digital Marketing to SMB Customers
Traditional media companies in the U.S. have been transitioning from reliance on traditional revenue sources to greater emphasis on digital. Approaches and strategies vary by company and media, but...
View ArticleAlert: Beware of Scams Used to “Sell” Marketing Products to SMBs
The marketplace for advertising and marketing is uber-competitive and crowded. While strong competition is healthy, drives innovation and keeps prices low, there are those who take advantage of the...
View ArticleScorpion Says Vertical Focus is Driving 90% SMB Retention
With many consumers starting the purchase journey online, small and medium-sized businesses (SMBs) need to leverage multiple online channels to successfully attract new business. As a result of this...
View ArticleWebinar Recap: How to Optimize for the Right Calls and Not All Calls
Search, social media and display ads all drive phone calls, but all calls from all of these channels are not equally valuable. Some calls deliver better ROI than others and there are a number of...
View ArticleThe Customer Funnel: A New Framework for Local Marketing (Webinar 10.25.16)
Please join the Local Search Association (LSA) and Camilyo for an exclusive webinar presentation Tuesday, October 25 from 2:00 pm – 3:00 pm ET. The path to purchase has become much more complex in the...
View ArticleWhy We Need a New Approach to the SMB Market
The path to purchase has become much more complex in the past decade as consumers use more sources to make buying decisions. Small businesses are now forced to use nearly eight marketing channels to...
View ArticleApp Downloads Aren’t a Barrier to Location Intelligence for July Systems
There are a number of moving pieces as it relates to the location data and tech space. Mobile service providers, mobile OS platforms, location tech providers, existing tech infrastructure, the...
View ArticleUsing Data to Understand & Sell More to SMBs (Webinar 11.15.16)
Please join the Local Search Association (LSA), BuzzBoard and Dex Media for an exclusive webinar presentation Tuesday, November 15 from 3:00 pm – 4:00 pm ET. For too long, we’ve heard about the...
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Why SIM Partners Think a Cubs World Series Win Is Important for Brands
The historic World Series win for the Chicago Cubs is big news nationally, but even more so for the Chicago area and Illinois as a whole. SIM Partners, a Chicago-based provider of marketing technology...
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The Next Phase for Waze: Growing SMB Advertisers
Waze, the crowd-sourced, mobile navigation application currently owned by Google, monetized in 2012 with in-map advertisements. The company was able to pull in national advertisers like Dunkin’ Donuts,...
View ArticleGotU Driving “Real Results” for Small Businesses on Facebook
According to a recent estimate, Google and Facebook accounted for all of the growth in U.S. digital advertising in in the first half of 2016. Facebook in particular accounted for 43% of that growth....
View ArticleHow Marketing Providers Bridge Sales & Marketing Divide with Big Data
Small and medium-sized businesses (SMBs) get roughly 24 contacts from advertising sales reps on a monthly basis. While not clear in the study the stat is taken from, it is implied that these contacts...
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LSA Announces 2017 MarketingBitz Bootcamp Tour: Atlanta, Nashville, NYC,...
Small businesses see marketing as a top growth strategy and on average these businesses use almost eight promotional methods. The challenge for the local marketing industry isn’t to prove the value of...
View Article2016 Is Ending with a Number of Key Announcements in “Local”
The local marketing and media space continues to evolve. From mergers and partnerships, to product innovations and releases, a number of LSA members have made headlines through a variety of...
View ArticleData: Location-Based Programmatic Buying Grows 110% in 2016
The prominence of location data in digital marketing continues to grow. Media buying is increasingly informed by location intelligence, which has become a proxy for audiences and a source of real-world...
View ArticleThe Many (at Least 6) Reasons You’ll Want to Be at #LSA17 in San Diego
LSA17 is shaping up to be the most diverse and dynamic annual conference that LSA has put on over the past several years. The content is a mix of enterprise and SMB focused sessions. We’ve got many...
View ArticleLSA Launches Digital Marketer Certification Program
In today’s crowded and complex digital marketing environment, how does our industry regain the trust of small business owners frustrated by negative experiences with marketers who make overblown claims...
View ArticleAnalysts Debate What You Can Expect in “Local” 2017
LSA recently published more than 50 predictions for 2017, from a broad mix of local media publishers, agencies and technology providers. In a webinar last week, industry analysts Greg Sterling, Charles...
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