Keys to a Winning Multi-Location Mobile Strategy (Webinar 2.15.17)
Please join the LSA and MomentFeed for an exclusive webinar presentation Wednesday, February 15 from 2:00 pm – 3:00 pm ET. Centrally-managed, field-driven, or a hybrid approach? These are the choices...
View ArticlePhilips, GoDaddy, Entravision, Waze, Scripps & 43 Others Join LSA in 2016
We had another great year in 2016 adding to the list of LSA Members and welcomed some great companies into the Association. In total, we welcomed 48 new members, an improvement on the 44 from 2015. For...
View ArticleLocal SEO Tracking – How to Measure Campaign Success
When it comes to local SEO tracking — or SEO tracking in general — precision is difficult. However, it’s definitely possible to find out what’s working to effectively optimize your local SEO campaigns,...
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Waze: Navigation Data Shows Michigan Was ‘Most Romantic’ for Valentine’s 2016
This blog post was originally published on The Compass. To view the original article, click here. Love may be a mystery, but Valentine’s Day trends from Waze make this romantic holiday more predictable...
View ArticleHow to Harness the Power of ‘Social Proof’ for Your Clients
According to BrightLocal’s Local Consumer Review Survey 2016, 84% of people trust online reviews as much as personal recommendations, with 74% of them saying that positive reviews increase how much...
View ArticleMulti-Location Brand Strategies: Distributed, Centralized or Hybrid?
Digital channels are impacting at least $2 trillion in offline revenues according to Deloitte. Those include search, social media and reviews among others. Numerous studies and data consistently show...
View ArticleWhy Your Company Should Apply for LSA Certification (Webinar 2.23.17)
Please join the LSA for an exclusive webinar presentation Thursday, February 23 from 2:00 pm – 3:00 pm ET. According to a new LSA survey, 80% of SMBs said a program that certifies ethics and business...
View ArticleLocation and Local Marketing Are Accelerating
Just a few months into 2017 and the local and location-based marketing space has already seen a lot of product developments, new hires, investments and overall activity. From mergers and partnerships,...
View ArticleOver Half of Sales Time Is Wasted on Unproductive Prospecting
Even with the many technology platforms and sales tools emerging each day, it can be overwhelming to find exactly what local sellers need to be more efficient with their time. In fact, one study shows...
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Report: Automation Can Help Solve PPC Profit and Retention Challenges
Paid search remains the dominant digital ad channel, while search engines are still the most-used tool for consumers to connect with businesses. Many traditional local media publishers (newspapers,...
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RevLocal, ReachLocal & Moz Are First to Get ‘LSA Certified’
At the end of January this year, LSA announced a new certification program that sought to foster trust between advertisers (buyers) and marketing providers (sellers) by evaluating the business...
View Articleuberall & Yelp Partner to Clean Up Listings in Europe & U.S.
In March at the 2017 LSA Conference, uberall and Yelp announced a new partnership that will help uberall improve its listings management solution. According to the release on uberall’s website, here...
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#LSS2017: LSA’s Sterling Says Local Brands Must ‘Be the Answer’ in Search
Last night Greg Sterling kicked off the 2017 Local Search Summit (Rio SEO’s client event) by exploring the past, present and future of search. From the first connected computer at UCLA in 1969 to...
View ArticleGuide: Why Your Mobile Location Campaigns Miss the Mark
It’s Friday. You’re walking out the door of your office, heading home for the weekend when you get a text from your spouse. Your 7-year-old daughter has a birthday party the next morning, and you need...
View ArticleWebinar Replay: Understanding Local Search Ranking Factors 2017
SEO continues to evolve as search changes to accommodate new consumer behaviors and platforms. And ranking has become more challenging and complex over time, including in local search. For the past...
View ArticlePaid Search Ads That Perform: SEM Best Practices from Google (Webinar 5.23.17)
Please join the LSA and Google for an exclusive webinar presentation Tuesday, May 23 from 2:00 pm – 3:00 pm ET. Mobile search now dominates the desktop and mobile usage captures almost 7 in 10 digital...
View ArticleLocal Listings Even Bigger Headache in Europe Says uberall Co-Founder
Presence management, local listing optimization, business data management. Whatever you call it, the act of ensuring name, address and phone are accurate and consistent across all of the relevant...
View ArticleReachLocal Introduces ‘Trusted Advisor Program’ for Accountants
In the very early days at ReachLocal, the company tried to build a salesforce of independent contractors – Uber for marketing services (before Uber). It abandoned that strategy to build its own direct...
View ArticleSEO for SMBs: What Really Works? (Webinar 6.21.17)
Please join the LSA and Boostability for an exclusive webinar presentation Wednesday, June 21 from 2:00 pm – 3:00 pm ET. Delivering real value to small budget SEO accounts is challenging, yet...
View ArticleSnapchat Taps Factual to Power ‘Location Experiences’ in Its App
Last week Snapchat made two big moves in location. It bought location analytics company Placed for between $125 and $200 million. It also licensed Factual’s Global Places database. The Placed...
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