Rebranding As GroundTruth, xAd Says Location Is Bigger Than Advertising
For a few years now, we have been talking about the evolution of location into a broad insights tool that can be used for a growing range of purposes. Tracking that shift, today xAd rebranded as...
View ArticleThe SEO Recipe for SMBs: 9 Tactics for Small Budget Accounts
Delivering real value to small budget SEO accounts is challenging, yet achievable. The standard “premium” SEO playbook used for large budget businesses rarely makes sense for small budget accounts....
View ArticleData: Local Assets Drive 85% of Consumer Impressions for Brands
Multi-location brands are faced with a two-fold marketing challenge: building national awareness and reaching consumers where they shop locally. With more than 90% of purchases still taking place in...
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Report: Keys to a Winning Multi-Location Digital Strategy
Many people are surprised to discover e-commerce is still less than 10% of total retail: roughly $400 billion out of nearly $5 trillion last year. And while online commerce continues to grow, the...
View ArticleScorpion Acquires Driven Local for Social, Vertical PPC Skills
Two competing Google Premier Partners are joining forces. Scorpion has acquired Driven Local for an undisclosed sum. Based in Valencia California, Scorpion is a full-service digital agency focused on...
View ArticleOn Target: ZipSprout’s Megan Hannay on Local Link Building & Beyond
One of the most innovative approaches to local SEO and link building comes from ZipSprout, which connects local events and non-profits with sponsors (generally multi-location enterprises). It’s...
View ArticleUpCurve Buys Closely, which is Powered by ThriveHive, All Owned by GateHouse
As local media and marketing companies seek to offer a full-stack of marketing services to SMBs, mergers, acquisitions and overall consolidation continues around the industry. Earlier this week Web.com...
View ArticleSignpost + Acquisio: SEM, CRM and ‘Full Lifecycle Marketing’ for SMBs
The term “AI” is being thrown around too often in press releases and marketing copy but the emerging impact of machine learning and related technologies is undeniable. I was at Dreamforce yesterday and...
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Twitter’s ‘Promote Mode’ Automates SMB Advertising for $99/Month
Today Twitter introduced Promote Mode, a subscription product geared towards SMBs that automates advertising on the platform. Instead of requiring users to target, develop creative, adjust budgets, and...
View ArticleFacebook’s O2O Solutions: An Inside Look at Store Visits & Offline Conversions
Last year Facebook announced two solutions to help marketers better understand the impact of Facebook Ads on offline results: Store Visits and Offline Conversions. According to Facebook, thousands of...
View ArticleReplay: 5 Marketing Services Your Agency Must Provide in 2018
Agencies are faced with an increasing number of platforms and channels to manage on behalf of clients. Trying to do everything can be overwhelming and in some cases ineffective. Instead, agencies must...
View ArticleTwitter, Facebook, Edward Jones, PlaceIQ & 62 Others Join LSA in 2017
For each of the last four years we have welcomed more new members than the year previous, at numbers we hadn’t seen in recent history. 2017 was, once again, our biggest year yet, with 66 new members...
View Article60+ Predictions for Local & Location-Based Marketing in 2018
The local space continues to evolve at a rapid rate, but what will have the biggest impact in 2018? We asked agencies, publishers, MarTech providers and advertisers to tell us what they expect for 2018...
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Measuring the Influence of Local Organizations Entails Multiple Metrics
Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique marketplace, understanding the scope of...
View Article5 Types of Data That Should Drive Your Local Digital Marketing Strategy
Digital marketing is most often based on data-driven decisions. From online behavior (clicks, dwell time, etc.) to complex search algorithms, marketers view almost every online interaction as a piece...
View ArticleReplay: The Death of Facebook Organic Reach & What It Means for...
Earlier this year Facebook announced a major change to the News Feed, reducing the visibility of organic content. The update prioritizes posts from friends and family over brands. In addition, the...
View ArticleStudy: 97% of SMBs DIY Marketing, Most Don’t Get It
Based on several studies, the do-it-yourself (DIY) approach to marketing appears to be the norm among small businesses. While it may be the norm, it isn’t necessarily the most effective approach and...
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New Report: The Future of SMB Websites as ‘Local Data Hubs’
Small business websites are extremely important to the consumer path the purchase. Recent LSA data found that 71% of US consumers used a company website in the past month to obtain local business...
View ArticleReplay: Why Every Business Needs a Location Data Strategy
Technology and data are growth drivers for every major company today — from Disney to Domino’s. Data is key to smart decision-making, and not just about marketing and media. Location data has become a...
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Replay: How Voice Search is Unraveling Content Marketing as We Know It
During a recent LSA webinar, Collin Holmes from Chatmeter discussed the rapid adoption of voice search and its different aspects, as well as how it’s changing the landscape of content marketing. Voice...
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